A dance instructor with years of experience teaching children was looking to make a go of it on her own. Although her primary focus is teaching dance, she did not want her new identity to prevent her from branching out into other areas of the arts. We discussed concepts of energy, creation, movement and openness as it applies to dance and choreography.

I was inspired by the marks left on the floors from the dancers shoes - curved, carved lines of pure energy.

This catalogue design was a chance to appeal to current as well as potential customers. Elegant typography and monochromatic colour schemes were employed to pull together elements in a sophisticated way.

Pages shown: cover, dining & living spreads

While on a trail, a hiker may be curious as to what species of tree stands before them.

Through the use of surveys, creating personas and experience mapping, I was able to create a wire frame prototype for testing within a small sample group. 

From there, I was able to create a high fidelity prototype to present to a programming collaborator.

Shown: High fidelity prototype screens, persona sample, experience map, intial sketches, initial wireframes

The owner of a new parent company (Fluid Brands Inc.) was looking for an identity that had a corporate feel yet was open-ended enough to branch into other areas of business.

I created the identity and designed the business cards in close consultation with the client.

Shown: Front and back of business card

This was a proposal for a brochure to promote a vacation contest to drive potential customers into stores.

I chose to interpret “passport” in the more literal sense whereby a customer receives a folded printed passport by mail with the opportunity to accumulate stamps in-store on the various “regional” pages. Customers would then be eligible for a discount on merchandise and receive an entry for a chance to win a travel voucher.

Shown from top to bottom: front cover, inside panels, back cover 

The purpose of this guide is to encourage residents to make use of blue box recycling, green box organics, yard waste pick-up and designated recycling centres.

Shown: front cover, contents with collection overview, inside spread.

Full Stop produces corporate literature and communication pieces for
the public and private sectors. The client was looking for a visual identity that would be both lively and professional.

By combining a modern design aesthetic with vibrant colours, I was
able to communicate the client’s structured business sense and warmth
of personality. 

Shown:  business card, envelope, and letterhead.

In conjunction with the launch of the new Bombay website, I was called upon to revamp our company newsletter for customers. My design, copywriting and html skills were utilized to drive online shopping on both desktop and mobile devices.

Shown: 3 sample of email newsletters for various events.

Domtar opened submissions for a paper sample booklet based on the name Touch.

I chose to interpret “touch” in the spiritual sense from an eastern Buddhist perspective, using a monochromatic, earthy colour scheme with iconic imagery.

Shown: front cover, logotype, inside panels, swatch paper samples

Peel Heritage Complex required renovations and expansion. These spaces included the museum, archives, and art gallery. 

There is special emphasis placed on “imagining” the “new” aspects of the expansion, and focusing on the N reinforces this.

Shown: Donor thank you card, letterhead, outdoor hoarding, button and brochure.

Vex required a website that reflected their brand - edgy, raw and irreverent. 

I designed this site to showcase new flavours, revolving contests and fun flash animated elements that would encourage repeat visits. 

Shown: main, flavours, contest and game/downloads pages

The Vincor sales team was planning a retreat on the French River in Northern Ontario, with the goal of “getting back to basics” and enjoying the great outdoors, and asked me to develop an overall identity program, team identities, and display materials.

I was able to capture the spirit of the event and the look and feel of the retreat itself through the incorporation of animal imagery, rustic elements, and a natural colour palette. 

Shown: invitation (front and back), animal team embroideries, notepad, team badges

The Bombay website is truly a team effort between the digital manager, IT and creative departments. I took on the challenge of keeping the company brand consistent in the areas of typography, colour and layout with special emphasis on weekly event banners.

Vincor Canada Sales Team asked me to come up with a name/masthead and overall design for their quarterly newsletter. The focus of this piece was to give customers and clients an inside track on all the initiatives that make Vincor such a great wine partner.

Sales decided on the name “between the vines” because they felt it embraced the essence of their communication goals. For every issue, I utilized colours that would not only reflect the season, but also would provide a palette that worked well with their varied products.

Shown: front cover, covers of other issues, back cover, inside spread

Maintaining a fresh look in-store is an important branding exercise for Bombay. Storefront signage informs potential customers of what the brand is all about. Most of these seasonal campaigns are a combination of aspirational and promotional.  

In the Spring campaign, new decorative items included silk exotic florals and tall palm leaves. I used these as inspiration to convey a tropical resort theme. 

The Spring into Summer campaign took advantage of new product photography of florals with a simpler idea of using coral and red colour palettes as a calling card.

Shown top: Primary Spring banner with lease line sign and menu sign samples.

Shown bottom: Primary sign including English and French versions.

I was called upon to create an identity, signage and an awards program booklet for the EDDIE awards on behalf of the Ministry of Research and Innovation, and the Ministry of Economic Development, Trade and Employment.

Shown: Event banner, podium banner and 16 page booklet

This is a draft video promoting licensed daycare services and potential subsidies available in the Region of Peel.